Starbucks and the Risse of the City State Essay Example | Topics and Well Written Essays - 750 words

Starbucks and the Risse of the City State - Essay ExampleThe sentiments of opposition often provide us with newer ways of carrying out the task and we can prepare ourselves even so for adverse circumstances. For example it is said that, If you want peace, be ready to fight. and temperateness Tzu further stated that, If you want a real shape, firstly be unshaped.During the pass away century power basically implied military power and the ruling power. But as we enter into the 21st century, economic power seems to have taken all over all other types of power. While earlier the power practised to be shown in the battlefield, now it the companys boardrooms which plan out the fight. The fight is then executed with the help of surface laid out marketing and promotional strategies. The levels of prosperity of the citizens and the economic power of the country are now increasingly being used by nations as a tool to exert pressure on other nations. This way these nations are enjoying glo ry without trash on the battlefields. Like Sun Tzu says Glory without fighting is the best. New world order says that, do not kill your enemies, but use them to become stronger. Some people prefer to call the global footprints of multinational corporations as examples of imperialistic designs from the developed nations. These are termed as example of countries using their economic power with their companies. Starbucks is one such example where the company has established itself well in many countries almost the world.Starbucks has been a well known brand for specialty coffee offering fresh rich-brewed coffees, espresso beverages, a range of pastries and confectionary items, coffee-related accessories and equipment, and a line of tribute teas under its brand name. The company has opened its outlets in about 43 countries outside the USA1. Starbucks was also able to enter into strategic alliances with other companies and make fullest use of the opportunities to widen its customer ba se. Sun Tzu says, Divide your soldiers and give them prize for booty and do not fight in the unimportant area, fight for fatal places. This seemed to be basic inspiration behind the strategy of Starbucks. Starbucks has established itself well in big cities and is offering a tough competition to rival companies. With different types of offers to customers in different locations and on different occasions, the company has been able to take fullest benefit of localizing the products and services. As per Sun Tzu the rule of strategic capturing is To fight and conquer in all your battles is not supreme excellence supreme excellence consists in breaking the enemys resistance without fighting.Starbucks has been able to establish itself as a company in key cities around the world, where they can cater to the people with time and money to be spent with their friends and families. So far they have been able to open and popularize their outlets in places handle New York, London, Tokyo, Dhaka, Beijing, Istanbul etc. The manner in which Starbucks has been able to successfully implement its strategies, despite oppositions from some quarters is an indication of the script written by Sun Tzu and followed by the company. Sun Tzu stated, There are roads which must not be followed, armies which must be not attacked, towns which must be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed. Despite the