Morfosintaxis

The absence of l. It is and it cannot be confused with the finite I O for all persons in the present except for 3rd peers. Sing. The distinction of the bare infinitive in English main clauses is as follows: the verb immediately after a modal whether the verb is an auxiliary or a lexical verb, will always show absence of l. She might pass the test similarly, the verb after dummy do will also always show absence of l.They do like white coffee Simple(x) sentence : the sentence that consist of Just one clause, which means that there is only one lexical or main verb (V), though V can of course be preceded by Auxiliaries. Simple sentence is thus synonymous with 1 main clause. The Department rejected the proposal Complex sentence: the sentence that consist of 1 main clause, plus 1 or more subordinate clauses. A complex sentence contains therefore several lexical or main verbs (V), one for each clause that actually occurs, and in turn each of these verbs can aka its own Auxiliaries.One of th ese verbs (V) will be the main verb of the overall structure, and the other verbs (V) will be subordinated to the former. They all liked the way he behaved The first verbal form of a main clause (whether it is V or Qua is obligatorily a finite verb. By contrast, the verbal form of a subordinate clause can be finite or non-finite. Four basic types of simple(x) sentences: declarative sentences negative affirmative interrogative sentences exclamation sentences imperative sentences (typically) affirmative.

Write about the different sociological perspectives and different theories on suicide, family, and health and medicine

In sociology there are many different perspectives. The perspectives are split up into two different group's macro sociology and micro sociology. Macro sociology detriments the individuals behaviour e.g. society shapes the person you are going to be. Micro sociology means a way of looking at things, people who believe in micro believe the individuals who live in it construct the society. Marxist and functionalist believe in macro sociology, interactions and feminist believe in micro sociology. A functionalist looks at society like a biologist looks at a human body. A functionalist sees everything in the world as a function and a meaning e.g. we need the environment we live in to start a family, and a family needs a education which leads to your economical status, which makes us have a good or bad environment. Functionalist use methods to get our statistics by using questionnaires, survey and structured interviews. Every society has basic needs and it needs to be organised so people can face them basic needs. Functionalist say there is to be order in every society if a society is going to exist. Durkheim's theory of suicide was based on the idea that it was the degree of social solidarity that explained variations in suicide rate by social solidarity he ment the bonds that hold people together. If the bonds were to loose then people would feel weakly connected to society and was more likely to commit suicide. If the bond were to tight then this could also lead to suicide as a person could loose their sense of self-preservation. Rates of suicide were consistent within society but varied between patterns e.g. catholic countries have low rates of suicide because they wont admit to people committing suicide they put it down to accidental death. Also in catholic countries there is different places people can go so they can feel closer together e.g. church. Functionalists believe family is important for reproduction, love and support they believe that the mother is there to love and take care of the children. Parson's theory of the development of the family is a general theory. He argues that the nuclear form of the family was well suited to the economy. Within this unit roles were specialised that one adult should be earning money from a paid job and the other should be at home with the children. In the eighteenth century adults were expected to take part in activities such as producting craftwork, collecting wood or arranging the food. I believe personally that family is important to get you through day to day activities, I feel that if I didn't have my family for love and support then I would feel weakly connected to society, this could lead to depression or suicide. In contrast interactionists see the world in different methods they see suicide in a different way than a functionalist, they see it as a micro sociology (which means a way of looking at things) they believe that individuals construct the society they live in. Douglas sees suicide in a different way then durkheime, he points out that the decision to weather a sudden death is suicide is made by a coroner and this is influenced by friends and family etc. Douglas suggests that if a person commits suicide family and friends may try to hide the fact that it is suicide and blame it on accidental death, because they believe it is there sense of responsibility to try and cover it up. Douglas points out that different cultures have different meanings of suicides, it is best to interview the person who knew them well. Atkinson doses not except that suicide exists as something waiting to be discovered. He feels that if sociologists believe this then they will seek facts that have nothing to do with social reality. He says society is part of the social world and if a death is unnatural then the officials will believe it is a suicide (themes and perspectives). Coroner's theory of suicide contains explanations if a person is brought up in broken homes, care or as suffered from nervous breakdowns then they are more likely to commit suicide than if a person as a normal up bringing. Also if a person as no family ties and feels alone in the world then they are also at high risk of feeling low and committing suicide. Radical psychiatrists explain the bad terms of being in a family. They say that a nuclear family is the prime area of emotional pressure and anxiety. In some families people can feel underpressure due to work or lack of sleep. It is known that a main factor in this development is caused by an illness called schizophrenia. This is well known illness that is associated with the term madness. Schizophrenia is a disease of the brain, the main disturbances are though thought process but this can extend to emotional and disturbing behaviour. The symptoms of this disease are hallucinations and delusions (positive) and apathy and withdrawal (negative). In some families adults have different rules for different family members. If a person as a mental illness in a family then it can be treated as a whole family unit. A Marxist is someone who believes that society is made up of two main groups, ruling class and working class. A ruling class person is someone who owns his or her own company or business. A working class person is someone who works for someone else. Power lies in the economic base. This determines dominant ideology through the media, religion, education and family. If someone is in trouble these people will deal with it, if the people in society don't listen then the court, army or mental insinuations (also known as the coroner) will deal with them. Marxist sees capitalism and its insinuations like family as oppressive, which means when the rich control the poor, or when a man controls a woman. Marxists believe that family is there to support the worker, they believe the worker should earn the money and the extended family should do the day to day activities e.g. cook clean wash etc. A feminist is someone who believes that society is also split in to two groups but they see the division between men and women. Many feminists argue that men have more power than women do. They have higher income and better-paid jobs. Feminists believe that all husbands don't oppress their wives but they are treated unequally in the workplace. There are 3 different types of feminism: Liberal feminism Socialist's feminism Radical feminism A liberal feminist is someone who believes in changing the law to give people equal opportunities in both work and the workplace. Socialist's feminist is someone who believes until capitalism no longer exists there will not be equality in society. Radical feminists believe that society should only exist as women. Feminists introduced the study of areas in family life e.g. housework and domestic violence in to sociology. Feminists challenge the view of male domination in families because they believe that men have greater benefits in families than others. Feminists argue that family life is based on co-operation, love, and shared interest, many feminists have questioned other feminists so that they can emphasise different experiences of women and see the different ways, which they are disadvantage in the workplace. Parson's functionalism looks at the role a sick person plays in society. Parsons stressed the motivation of being sick and getting better. Some people decide weather they are sick or not to withdrawal themselves from normal activities. Medicine is there to cure and control those who are sick so that they can return to their day-to-day activities and responsibilities. The sick role requires commitment to those who are unwell to return to normal as soon as they are well again. Doctors role is to act in the best interest of the patient, they have the right to look at the patient's body and take personal details from them. Functionalist believe that society is like a flow, if a person falls ill then it effects other people in society as they are unable to carry out roles around them. Symbolic interactionism looks at the idenity through interaction with others. Most studies show that a doctor as more power over a patient but if a patient consumes medicine from a market then they have the right to take it without doctor's consent. At a stage when a person is really sick the doctor as the right to say what happens however at a later stage the patient can become more involved as they are responsible for the management of there lives. Labelling is component in illness through the way people treat the ill person (doctors, friends, family) if a person as cancer than they are labelled a cancer patient even though they are still a person e.g. mother, friend etc. Marxist theory is more focused on the way money is structured in society to determine equality and power. Medicine as become a market product and can be brought and sold like any other product. Marxist claim that just because medicine is the organisation of health care, it doesn't mean it is free of capitalist influence. Marxist claim that most health problems are linked with unhappy and stressful work environments however rather than seeing the problems as individual's weakness Marxist see it as disadvantage of class and social construct. There is a pattern of unhealthy workers who work in industrial places linked with industrial substances; these substances are known to be responsible for 10% of male cancers. Over the past century feminists have male dominated medical professions they have medicalised events for women associated with pregnancy, menstruation and childbirth. Women themselves invented this medical invention and emerged medical professions to open a medicine market. In the 1950s pregnancy became a medical condition. Most women suffered from depression, anxiety and sleepiness. Most disorders that required motivation were linked with men. Feminists argue that only by breaking the main road with medicine women will gain control over their bodies. Most women who work with medicine are paramedics or nurses, these jobs are lower paid and they have less occupational status. Even though females attend the same medical school with the same attitude as their male friends they are still disadvantaged in the workplace.

Elie Saab Designer Analysis

ELIE SAAB Lebanese designer Elie Saab has long been a leading name in haute couture in the Middle East, where his romantic, crystal-encrusted gowns attracted princesses to his Beirut atelier, opened in 1982 when he was just 18 years old. His ready-to-wear line, which launched in 1998 in Milan, heralds the same feminine aesthetic as his couture dresses, with brightly colored silks, chiffons, pearl beading, and embroidered lace. With their Middle Eastern detailing and European sensibility, Saab gowns are also at home on the Hollywood red carpet.Halle Berry famously wore one of Saab’s designs to pick up her Academy Award for Monster Ball in 2002. Many other celebrities have been seen wearing his designs including Rachel McAdams, Mila Kunis, Taylor Swift, Beyonce, Rihanna, and many more. Born in 1964 in Lebanon, Elie Saab is a self-taught fashion designer. His interest in dressmaking started at the young age of nine. Saab spent much of his free time cutting patterns and drawing sk etches for his sisters, using his mother’s tablecloths and curtains.The neighbors soon got wind of what he was up to, and by the time he was a teenager he already had a small network of loyal clients. Looking back, Saab says, â€Å"I was born with this passion of creating and making dresses and was always surrounded by beautiful women, from sisters to neighbors, so the desire to dress them and make them look elegant was my constant inspiration. † In 1981 he moved to Paris to study fashion, but ended up returning in 1982. That year, at just 18-years-old, Elie Saab opened his Couture Atelier in Beirut, managing over a dozen employees, he was already a master in the art of dressmaking. In 1997 Saab was the first nonItalian designer to become a member of the Italian Camera Nazionale della Moda, and in 1997, showed his first collection outside Lebanon in Rome. In 1998, he started ready-to-wear in Milan, and in the same year, he held a fashion show in Monaco which was attend ed by Princess Stephanie of Monaco. In May 2003, the Chambre Syndicale de la Haute Couture invited him to become a member, and he showed his first haute couture collection in Paris in July of 2003.His first readyto-wear collection in Paris was the Spring/Summer 2006 collection, and Paris is now his permanent ready-to-wear runway. Beirut remains Saab’s main source of inspiration. In 2005, he inaugurated a modern fivestory building where the workshops are now located, along with his studio, ready-to-wear boutique and haute couture showroom. The atelier is where all of the haute couture gowns are made and pass through the hands of Elie Saab himself. Elie Saab’s target customer is certainly woman of status. All of his designs are hand made making them very expensive.He only has two shops carrying his haute couture lines. They are in Paris, France, and Beyrouth, Lebanon. His ready-to-wear lines on the other hand, can be found in multiple places in over 30 countries includin g the United States. Saab’s accessories are more like his haute couture gowns in that they are much harder to come by, they can only be found in Lebanon, the United Arab Emirates, France and the United Kingdom. The most accessible item from Elie Saab would be his perfume, which can be found at Nordstrom, Saks, and Neiman Marcus stores across the country. Saab’s collections are glamorous and sophisticated, fusing a cultural myriad of fashion influences to give a distinctive and modern edge to his designs. His signature elements are definitely his very feminine, flowing gowns. He experiments with the central themes of femininity and romanticism, creating clothing that is cut-to-the-curve, with soft edges and exquisite detail including hand embroidery, beading and the use of luxurious fabrics such as mousseline and silk.He is scrupulous with his intricate detailing. A writer at Women’s Wear Daily stated, â€Å"He likes sexy, embroidered gowns. Period. Sequins†”the more the better. Flounces, fringes and everything that glimmers—give him more. † It is very true, if Saab’s designs aren’t dripping with sparkling embellishments they are meticulously embroidered. Saab creates fairytale designs whilst always maintaining a delicate sophistication. There is always some incredible detail on the dresses really displaying the designer’s talent.When Elie Saab was asked to dress Belgian Countess Stephanie de Lannoy for her wedding to Luxembourg Crown Prince Guillaume it was no surprise for he has known the bride for eight years. The amount of effort he put into the dress was astounding and from Saab, one would expect nothing less. A writer from Women’s Wear Daily stated, â€Å"The dress required 3,200 hours of work and embroidery, and 700 hours of sewing by a team of 10 seamstresses and 15 embroiderers. De Lannoy’s wedding dress was embroidered with 200 transparent sequins, more than 80,000 different transparent crystals and 50,000 small beads.All that finery needed more than 10,000 meters of silver-plated thread, according to Saab. When all was said and done, the gown called for 50 meters of Chantilly lace, 40 meters of Calais lace, 30 meters of satin organza, 70 meters of 4 tulle, silk crepe for the lining, and 15 meters of silk tulle for the veil. † [1] Further proving his commitment to his work and his ability to create incredible designs to not only make any woman feel like a princess, but to actually fit a princess for her own wedding.Saab doesn’t do much to advertise his clothing. Besides runway shows he get’s all of his business from celebrities who already wear his designs and others who see the designs on those celebrities. Halle Berry accepting the oscar for â€Å"Best Actress in a Leading Role† wearing one of Saab’s designs made him an overnight success in the red carpet world. Since that day, it is nearly impossible to find a red ca rpet event without an Elie Saab design being worn. Taylor Swift is one of Saab’s most loyal customers.She has been spotted wearing his designs on multiple occasions on and off the red carpet. Elie Saab’s biggest competitors are Versace and Valentino. All three designers attract a similar clientele with their haute couture gowns. They have similar styles as well, all being very well versed in creating gowns that flatter a woman’s body and show a soft feminine side, but in my opinion Saab is the epitome of femininity. He just completely understands how to create a a breathtakingly beautiful and elegant design.Anyone celebrity wanting to impress on the red carpet with elegant beauty would know to go to Elie Saab. Personally, I have never seen an advertisement for Elie Saab designs but I am always blown away at his gowns on the red carpet. His knowledge of the female figure and how to flatter it is amazing. His gowns always cut in at exactly the right spot to make e very woman look beautiful. The market segment Saab is definitely missing out on is the middle class however. In a way, this doesn’t really matter because most of his designs, and the ones he is most famous for 5 re his haute couture gowns, which not many people other than celebrities or high-status socialites have a reason for wearing. One way I would remedy this divide however, would be by offering Saab’s bridal gown line in more wedding boutiques across the country. Although Saab’s wedding gowns start at around 10,000 dollars, many women are willing to spend huge amounts of money on their weddings, especially their dresses, so I think this would be a perfect way to reach a larger audience plus it would be great for more middle class women who still love and appreciate Saab’s gorgeous designs.Another way Elie Saab could reach the market he is missing out on would be to create a line similar to the Marc by Marc Jacobs. I more affordable line that could be carried in the same department store that already carry his perfume. With the way Saab has been able to expand his fashion empire in such a short amount of time, this more accessible line seems like the logical next step. There is no question that Elie Saab is an incredible fashion designer but he is also an incredible businessman.Today, the 46-year-old runs a truly global empire, with boutiques in Paris, London and Dubai. His clothes are on sale in 22 countries, and he has moved into bags, shoes and jewelry. But that is just the start: in recent years, Saab has expanded into designing the interior for the BMW X Series, worked with MAC Cosmetics and has also signed a deal to design three mega yachts. There is no question that his talents span far past just dress making. Elie Saab’s exquisite eye for detail, knowledge of how to flatter a woman’s figure and business savvy make for an incredible combination.The designer has already made such huge strides in the business in such a small amount of time, there is no question in my mind that Elie 6 Saab will continue to expand his fashion empire. There is really no limit for a man with the talent Saab possesses. 7 1. WWD Article Elie Saab Tapped for Royal Wedding By ROSEMARY FEITELBERG FROM: WWD Issue 10/25/2012 THE COUNTESS BRIDE: For Elie Saab, dressing Belgian Countess Stephanie de Lannoy for her wedding Saturday to Luxembourg Crown Prince Guillaume was not an overnight occurrence — he has known the bride for eight years.The dress required 3,200 hours of work and embroidery, and 700 hours of sewing by a team of 10 seamstresses and 15 embroiderers. De Lannoy’s wedding dress was embroidered with 200 transparent sequins, more than 80,000 different transparent crystals and 50,000 small beads. All that finery needed more than 10,000 meters of silver-plated thread, according to Saab. When all was said and done, the gown called for 50 meters of Chantilly lace, 40 meters of Calais lace, 30 met ers of satin organza, 70 meters of tulle, silk crepe for the lining, and 15 meters of silk tulle for the veil. Saab said, â€Å"We met several times to discuss the design of her gown. At first, she explained to me what she had in mind and I came back with different sketches. She then selected one of them and we started working on it, choosing the different fabrics, color, and adapting the design. † The designer was with his own wife, Claudine, and one of their sons at Luxembourg’s Notre Dame Cathedral when the bride and groom exchanged their vows last weekend. 9

How will a Post Professional program affect or influence your current Essay

How will a Post Professional program affect or influence your current practice - Essay Example It is for this purpose that I wish to join a Post Professional program so that my knowledge with regard to the field of medicine increases and at the same time I can apply my knowledge for the assistance of patients in my current practice. I am currently working as a physician assistant in a hospital in Brooklyn, New York. I am affiliated with the field of urology surgery and our department mainly deals with the cancers associated with the kidney and the bladder. Our hospital mainly caters to the patients belonging to the middle and poor class communities. We try to provide the best and the most quality services to these patients which they may be deprived of owing to their financial conditions. I am currently working in the hospital under the guidance of many seniors; I assist in many important surgeries of our department. Knowledge and experience makes a person perfect and I have analyzed that to excel and achieve better results in my career, a Post Professional Program will serve to be the best platform for me. The Post Professional Program will serve to enhance my current skills and assist me in catering to the patients in a better and a more efficient manner.

Making an Aggressive Case for Day Cares Benefits by Sally Kalson Essay

Making an Aggressive Case for Day Cares Benefits by Sally Kalson - Essay Example Belsky creates daycare advantage. While the professor failed to provide emphasis that aggressive children based on the study conducted do not exhibit aggression outside of the normal greater population, some 28 researchers interpreted the same outcomes differently. As one documented result, enhanced progress in language and cognition was observed from children who have obtained significant quality care within four and a half years. In reference to the issue with a deficiency in other aspects of daycare, Campbell argued: â€Å"We can’t regulate the way people behave with kids, but there are things we can regulate in child care, such as training, education, and ratios.† The statistical information shown via the Bureau of Labor Statistics can be met halfway by employers who might as well consider granting flexible schedules for parent workers who seek to attend to their children despite the 30-hour daycare provision (Kalson). Critical Analysis Despite the misrepresentation committed on the part of Belsky, it may be indispensable to note the findings on the degree of perceived aggression alone for monitored investigation of behaviors in variation with time. Kalson’s column must have probed into the professor’s chief point of demonstrating studies confined only to certain aspects for he could have meant necessitating a focus on an area over the rest which does not quite deserve lead priority. The flaw in the columnist’s writing may be detected then on assessing the extent of knowledge drawn on behalf of the professor. Apparently, besides not paying regard to describe an aggressive child more concretely, nothing further is mentioned about Belsky’s justification of the questionable statement. It would have made a more just and impartial article if adequate views are conveyed by or inquired from the party under criticism despite some contradiction via statistical figures. If, however, Kalson intended to deliver Belsky’s results already in the state of their completeness, then her argument would suffice in rationalizing around the findings of other researchers to have the professor’s claim brought to correction.     

Free Narrative Writing Essay Example | Topics and Well Written Essays - 1500 words

Free Narrative Writing - Essay Example He compared it to having a daughter. A son who does not breastfeed would cry for milk again and again. Your large cans of formula milk would vanish faster than you can buy it. They computed that his wife was better off breastfeeding than taking a part-time job. So she did not work anymore. She was not that happy though, his friend said. His face tightened a little. She liked having her own money, you know. Having that time to be away. They had six kids. She was pregnant almost every year. When Aamir went home, Adeela was waiting by the door. She already received her husband's text message that he would be coming home. She waited patiently and read Aamir's face who entered the door with sweat in his brow. His face was darker than the clouds outside. He did not get the job again. Adeela patted her husband's shoulder. â€Å"Did you have dinner already?† â€Å"No, I did not.† â€Å"I cooked Biryani.† â€Å"Vegetables?† â€Å"I added some fish.† He went to the table and looked at the dish. He could see a pinch of fish. He wondered how it would be to be a fish. His wife would be having hundreds of twins maybe. â€Å"You go ahead and eat. This can last until the morning,† he told his wife. He went into the kitchen and opened the half-full carton of milk. He drank half a glass and went to bed. Adeela ate silently. Aamir turned on his phone's radio and listened to classical music. His mother used to play that to him when they were little. She played the violin before too, before the car accident. Then everything went downhill from there. Their father became a drunkard. They lost their carpet business to booze and cards. Aamir slept and snored noisily. Adeela just washed the dishes and lied beside her husband. She felt her twins kick hard inside her. She looked out the window. It was 10 PM and her husband said he'd be home by 8 PM. Two hours. Where did he go? Two hours ago Aamir walked mindlessly in the dark park. His hands were sunk deep into his pant's pockets. It was cold and it bit him. But he felt nothing. He had been trying to have a job for the past two months now. He wished for a laptop. It would have been nice to try writing again. He heard someone talking about writing online and making good money. He needed that. Good money. It would be nice to stay at home too. He could look after his wife and kids. He noticed two white teenagers had been following him. He thought they couldn't steal anything from him. But if they killed him, that wouldn't be good. His wife would be helpless without him. Aamir decided to walk faster and left the park's darker paths. The snores made her stay awake for a good part of the night. Adeela didn't mind. She slept soundly the whole day, while her husband looked for a job. She went over the classified ads herself. She found two or three jobs that she could apply for. Part-time jobs. But Aamir did not want to hear about it. She wished she was the man instead. The clock tic ked longer when it was morning. Adeela received a phone call from her mother, who checked everyday if she was okay. Her mother called twice a day. Sometimes thrice. Or four times. She always hanged up after knowing that Aamir haven't found any job yet. Her mother suggested, â€Å"Why don't you come here? You can stay and save rent. Food. He could work at the laundry business.† â€Å"No Mama. He wouldn't like that.† â€Å"You married a proud man. You cannot use ego to buy food and milk. I have to go now.† Adeela could hear it. The breaking sound of her mother's voice who wanted

How to graduate high school students with a sense of pride and Essay

How to graduate high school students with a sense of pride and accomplishment - Essay Example The beginning and end of the school year are ideal times to focus on dreams and goals. Heres an activity set for starting and ending the school year right.† (Begin....) At every stage of life, dreams are important but the dream of a student is more important. It is the dream of the combustible younger generation, and it has a strong impact on the future life of students. The teachers are aware of this fact. Strong motivation and encouraging words play important role. Let us examine the following two motivational sentences. Dear students..life is to be lived in its trials, tribulations, in duty and in beauty. My best wishes are with you always. May you accomplish all your dreams. May you get what you deserve in life.--highly encouraging. Perhaps these words will be remembered for life, by a student. The teachers should help to provide a realistic attitude to students to face the vicissitudes of life. Painting a rosy picture about their future lives will not serve any purpose. Give them correct assessments. Give them a dream; give them a goal. Without a goal, the life of students will be directionless and destination-less. As students, they are, let us say, strolling on the sea-shore. On graduation, they need to plunge to take the sea-bath. The students must be encouragingly told—now that you are going for the sea bath, be not afraid of the oncoming waves. If the waves are powerful, duck them; if the waves are friendly dance with them; when the waves are normal, swim your way further! Bid your time, know your direction! In college days, the students learn the theory of art of living. Beyond that they need a fresh start as the time has arrived to translate into action the theory knowledge. What is theory after all? It is other mans experience! The students need to be told through encouraging words that they are on the threshold of negotiating rough and tough turns in their lives. They need to be mentally prepared for good, better and

Is death of a salesman an example of what's good, bad, or both of the Essay

Is death of a salesman an example of what's good, bad, or both of the American Dream - Essay Example The characters depict very different opinions about success and American dream. The author portrays the vision of an American dream of Willy, the main character of the play. Willy sees this world purely in materialistic way and according to him success can only be measured through monetary gains. He also considers use of personal relationships important in attaining success in the society. Through the character of Willy Arthur mocks the materialistic nature of American society. Willy once says to his son â€Å"†¦the man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead (Miller, 33). This is the version of Willy and this story of success is told by the author in order to show the real face of ‘The American dream’ to the audience. Also the reaction of the society towards Willy is also very important. Throughout the play he is not liked by anyone and not even his customers. Willy only favors personal relati onships in order to gain monetary benefit but he is not successful. He also measures success in terms of tangible things. For these reasons he is not liked by anyone. Arthur has deliberately tried to make Willy like this because he wanted to show the downside of blind ambition for ‘the American dream’. ... They present the idea of success that is consistent with an American dream. It is again a tangible thing with which the materialistic society of America is obsessed. The success of Ben is also an ironic portrayal of the American society as Ben sacrifices all interpersonal relations for his success. He wanted to go see his father (Miller, 48) but instead ended up successful. Charley is the neighbor of Willy and is a respected man. Willy considers him successful because of his humility and nice nature but explicitly always degrades him. Charley can be considered as a real successful person because he does not brag. Also he acts reasonably throughout the play. Charley’s true nature becomes evident when he offers Willy a job. All this shows the good nature of Charley. Biff Loman, son of Willy, portrays a deviant fellow who resists the ideas of success that are believed by his father. He does not agree with his father’s version of American dream and wants to live a happy and a free life. His definition of success widely differs from his father. He says â€Å"Shipping clerk, salesman, business of one kind or another. And it's a measly manner of existence; to devote your whole life to keeping stock, or making phone calls, or selling or buying. When all you really desire is to be outdoors, with your shirt off and still that’s how you build a future† (Miller 22). This shows that Biff identified the fakeness that existed in the American society and tried to change it. Biff wants to travel and enjoy his life. By Biff the author is portraying the rebellion that will come in future. All these characters had different ideas of success. The views of Ben and Willy on success represent materialism. They view success in attainment of ‘the American dream’ and value

Information Systems Outsourcing Essay Example | Topics and Well Written Essays - 1500 words

Information Systems Outsourcing - Essay Example Outsourcing may be defined as the transfer of operational responsibility of either business processes or information system and other infrastructure management of an organization to an external service provider to achieve strategic goals, reduce costs, improve customer satisfaction and provide other efficiency and effectiveness improvements. This field has been in constant focus in last few years due to various social and financial issues involved with it. A number of organizations have sub-contracted all or part of their information systems / information technology function to specialist consultancies / contractors. According to Forbes Over 90% of Fortune 500 companies have outsourced at least one major business function. Encouraged by the projections of phenomenal cost savings, many Fortune 500 firms are jumping on to the "outsourcing bandwagon" (Lacity and Hirschheim 1993b). A survey of U.S. CEOs shows that 42% of communication firms, 40% of computer manufacturers, and 37% of semiconductor companies rely on outsourcing from foreign firms. These same CEOs expect the figures on outsourcing to exceed 50% before the mid-1990s (Bettis et al. 1992). Though the process of outsourcing is often considered as a non core business process it may range from low grade high volume and repetitive mechanical processes to a more sophisticated and high-tech development outsourcing. Outsourcing, in general, can be categorized as business processing outsourcing, platform IT outsourcing, application outsourcing and systems and network infrastructure outsourcing Information System outsourcing and processing services spending were approximately $200 billion in 2004, representing an 8.8% compounded annual growth rate (IDC). Information system outsourcing has been fueled by rapid technological change throughout all industries which results in more expense to upgrade systems, more time to install and increase complexity. For smaller companies which have information system and information technology department for just business support, maintaining and managing a good IT/IS department is not viable option, it is practically impossible to have a best team which can take on the market competition but IT/IS is major factor today that decide the success and failure of an organization. This lead to the outsourcing of major IT/IS outsourcings. Entire IT department or some IT/IS services are outsourced. The emerging pervasive nature of the Internet has effectively helped the communication between different parties involved in outsourcing process and has been the major facilitator of outsourcing in recent years. Easy and immediate access to information enables various parties involved in outsourcing to estimate the success of effort and control the entire process flow. Insufficient labor availability in developed countries, especially for those with IT expertise, has also led many companies in developed countries to outsource their business process and functional needs to the countries where cheap and high skilled human resource is available. Outsourcing decisions, in past, were primarily based on anticipated cost savings without the consideration of technology and security, but in

Employee Engagement and Organizational Performance Research Paper

Employee Engagement and Organizational Performance - Research Paper Example Employee Engagement and Organizational Performance Employee engagement is one of the most important issues in HR. It plays a significant role in enhancing the overall performance of the employee and thus the productivity of the organization. It gives an individual a sense of importance and belongingness to the organization. Any absence of employee engagement could lead to stress on the part of employee. In this paper, we will discuss the importance of employee engagement and its impact on organizational performance as it has become one of the most important concerns for the HR of an organization. When employees are fully engaged and dedicated towards their work and organization, we say that employees are engaged. Employee’s engagement is usually a measurable form of concept, which assesses the positive and negative attachment of employee with job and organization. Engagement is a step forward than simple employee’s motivation and satisfaction as it also specifies the amount of involvement in organization tasks and decision making Schmidt in 1993 described employee engagement as a modernized version of job satisfaction and commitment with work. Various studies found employee engagement as a very important tool that could trigger positive outcomes for an organization.Employee retention is the most important benefit of employee engagement as it significantly reduces the cost of the organization and improves the productivity. ... In turn, it brings good results for organization and enhances the job performance of employees too. For example, such employees tries to give their extra input, spend extra time at work, resulting in increased customer satisfaction and improved services. This concept was initiated during the World War II, when the impact of unity between the army men was assessed. Studies were conducted in the world war to find the importance of motivation and engagement as scores were given to different attributes. In today’s world it has now become a major HR issue as the cost of replacing an old employee is very high (Arndt, 2000, pp. 44–48). According to the study conducted by Society of Human Resource Management, replacing an employee could cost $3500 at least, making it difficult for the organization to hire a new employee. As a result, organizations are trying to pay attention on this important issue so they could enhance organizational performance (Potosky, Bobko, 2004, pp. 1003 –34). Towers Perrin conducted a study in 2007-08 on 90,000 employees working in 18 different countries to gauge the importance of employee engagement. The study found that engaged employee had a 19% probability of increasing the operating income of the company. On the other hand, employee with lowest engagement had a 32% probability of reducing the operating income of the company. Tony Schwartz stated that more than 100 studies have proved strong relationship between employee engagement and organizational performance. Studies also show that out of the total workforce, only 20% of them are fully (Caruth, 2007, pp. 150-167). These studies show the importance of generating employee engagement that could result in

Changing the age of gambling Essay Example for Free

Changing the age of gambling Essay Everyone has gambled something in their life; it could be betting your baseball cards to see who can eat the most slices of pizza, or who is paying for soft drinks as each races to the nearest QuikTrip when you were kids. But why at the age eighteen, when we are considered adult citizens, do they restrict our rights to gamble in most casinos? If they restricted our rights to gamble, what would be next on their agenda? We need to put a stop to it now, by taking that step to re-evaluate the gambling age at twenty-one. The legalization of gambling at the age of eighteen would bring unity throughout the states, state revenue, and job opportunities. If the United States legalizes the age of gambling to eighteen it would unify all the states and discard all confusion about the age of gambling. Our neighbor from the north, Canada, has legalized gambling to the age of eighteen and prospered vastly from it. Currently, there are casinos in Las Vegas, Atlantic City, etc. that are for the ages of twenty-one. But on the contrary, there are currently casinos on cruises and Indian reservations that are for the ages of eighteen (United 22). If America wanted to set an example for all the countries around the world, they must show more consistency with their own policies. Changing the age of gambling uniformly throughout the states has more benefits than disadvantages. The main argument against changing the gambling age was the addiction that it would bring to the people. The addiction of gambling would ruin lives and bring separation between their families (Morris 14). But why all of sudden does the government care about ruining peoples lives and separation between families? Take for instance, all the lives the government ruined through wrongfully accusing victims that are sitting in prison for no apparent reason. Also, look at how unjust that as an eighteen year old adult can serve for our country and risk their lives by being separated from our family but are still not allowed to gamble. The government does not need to put so much restriction on the minor problems, with this resolution it would allow them to focus on the major issues in the United States today. The unification of the gambling age like Canada has vastly increased the economy with casinos. Gambling in Canada has a net economic benefit that was equivalent to $3. 044 billion in 1995, up from $526 million in the 1990 economy (Council 3). Casinos in Las Vegas made $6. 1 billion in revenue since the first one opened (Council 5). Las Vegas revenue would easily triple if the legal gambling age was changed to eighteen. There tends to be casinos on Indian reservation that was for eighteen year olds and seemed very busy. Not only do they make money, but a large amount of the money was made from eighteen year olds who are attracted from surrounding cities according to one of the blackjack dealers. When the Aztar Casino opened up in Evansville, Indiana, gambling opponents feared that it would increase crime rates and encourage prostitution in the state. One would almost say that they were disappointed when their prophecies didnt prove true (Morris 19). The statistics have failed to support either the claim that the casino has caused a crime increase or any other negative expectations. As more states allowed gambling casinos in the past decade, the consensus was that casinos lowered the crime rate in the communities in which they were located. Lobbyists, developers and management pointed to studies showing dips in the crime rate after a flurry of casino construction in the 1990s (Morris 19). Casinos would become busier with the change of age to legally gamble and in return hire more positions. The gambling industry has become a major employer in most provinces in Canada, employment in the gaming industry increased from 11,900 to 39,200, an increase of 330% (Earl 7), and in Las Vegas every casino has at least 4000 employees (Earl 8). According to the 2000 census, there are about 1. 1 million eighteen year olds in the United States. Casinos would gain more business and hire more employees because of the increased business. People gambled for a variety of reasons, whether for a break from their daily lives, the thrills of the chase, or the challenge of beating the odds. Gambling should not be restricted to a certain age or to a certain area. If we legalized the age of gambling to eighteen we would bring unity throughout the states. Changing the gambling age to eighteen could maximize the states revenues through people being employed and people constantly visiting. There should be a change of the gambling age to eighteen because this policy would restrict and violate our rights as citizens within the United States. Works Cited Council of State Governments, Gambling; A Source of State Revenue Lexington: RM, 1973. Earl L. Grinols, Gambling in America: Cost and Benefits New York: Cambridge University Press, 2004. Morris Ploscowe and Edwin J. Lukas, Gambling: American Academy of Political and Social Science Philadelphia: Annals, 1950. United States Congress: Senate- Select Committee on Indian Affairs, Gambling on Indian Reservations and Lands Washington D. C. : G. P. O. , 1985.

Writers’ Feminist Views Essay Example for Free

Writers’ Feminist Views Essay The themes in Jane Eyre and Arcadia vary, but one theme that unites them both is feminism. It could be argued that in Jane Eyre the main theme is Marxism, but as the main character is female there is a feminist element as well. As the story progresses the Marxist theme is diluted because Jane is more empowered, and the feminist theme is more central. In Arcadia there are many themes but they all revolve around the main theme of feminism. Whereas Jane Eyre is a typical Victorian narrator who we trust, Thomasina is a character that we are drawn to. Throughout Jane Eyre it is hard to grasp how far Brontà «Ã¢â‚¬â„¢s views are feminist. She reveals a lot of her own opinions through Jane, and there are moments when Jane expresses feelings of injustice when women are treated as though they are inferior to men, but Jane is also portrayed as a woman who knows her place, and does not feel equal to men or even women of a higher class to her. In Arcadia, Tom Stoppard conveys Thomasina as a very intelligent young woman with great wealth and a certain degree of power over Septimus. Stoppard doesn’t fail to show the attitude towards women of the Victorian era, but at the same time he shows his own view towards women. By making Thomasina’s character very intelligent (especially for her age) he instantly empowers her. A typical Victorian author would not write their female characters as intelligent, or as women with op inions different to those of their male superiors (like Thomasina). One of the last lines in Jane Eyre – â€Å"Reader I married him† is a great portrayal of feminist views. This direct address coming from a female narrator was completely unheard of during the Victorian period; it gives Jane authority. This line implies that the marriage was Jane’s decision, or that she consented it (again empowering her) as opposed to Rochester. This is echoed by Rochester’s eventual physical condition (poor, injured and impaired) where he is humbled and Jane’s status is raised, as she no longer depends on him, he depends on her. Jane was given a considerable sum of money, and she could have chosen not to spend the rest of her life with Rochester but she still did. Furthermore, the way in which Rochester used to speak to Jane (whilst still pleasant) sounded as though she were a little girl, but at the end (as a result of her sudden gain of power) he changed the way he spoke to her and spoke to her more as an equal. In some ways, Jane did grow up by the end of the book, more in certain frames of mind than physically. Whereas the ending of Jane Eyre empowers women, the ending of Arcadia portrays the inevitability of a woman’s life. The fire in both stories is symbolic, in Jane Eyre it brings Rochester and Jane together (he’s physically dependent, she still chooses him) and in Arcadia the fire is a release as well as a tragedy, but it releases Thomasina from the inevitability of womanhood. The fire brings together but sets free. In both stories the fire was a pivotal point. Jane is left empowered at the end of Jane Eyre but Thomasina is left susceptible to death, life is fragile and she’s not in control. That is of course if she didn’t deliberately cause a fire in order to end her own life, because if she did then she is as empowered as Jane, taking life in her hands and ‘playing God’. However, the very fact that the audience would consider the idea that Thomasina took her own life shows that we recognize how bleak her future seemed. The ending of Jane Eyre is considered happy, and the Ending of Arcadia tragic, but these statements could be questioned. Jane Eyre represents independent, free-thinking women during the Victorian period; she is gradually empowered with money, friendship, an independent job and newly discovered family, yet in spite of these things she still chooses to settle with Rochester, care for him, and tend to him as a loving wife. Jane succumbed to the stereotypical expectations of Victorian women, belittling her efforts and strong mindedness, and possibly leaving her unhappy or unsatisfied. Similarly, Arcadia’s ending with Thomasina’s death (although initially appearing to be tragic) could be interpreted as a happy ending. A typical Brontà « convention is the idea of death being a release, and the fire (whether it were a fault of Thomasina’s or not) could be seen as her escape from her dismal future prospects that were already set in stone. Furthermore, if the fire was of Thomasina’s doing then it amplifies even more so that it was an escape and that she felt the need to run away from what her life was becoming. Both arguments are a question of whether or not what the reader contracts from each text, is what the author intended. Thomasina’s death is one of the best dramatic ironies since Romeo and Juliet. Thomasina had a great yearning to waltz with Septimus before her 17th birthday, to have one moment where she felt the love of the man she loved who did not love her in return, but loved her mother. The play ends with a blackout, and just a candle left on stage. The candle is symbolic: it could show the last glimpse of light left in her life, that moment dancing that she’d remember forever, or it could repeat the theme of inevitability (she was sharing such an important, special and unlikely moment with somebody she loved, and all that time, the cause of her death was lighting her last happy memory). Jane Eyre initially appears to be a novel based around Marxism, but it could be argued that this is not the main theme of the novel. There are feminist elements to the novel and as the author was a Victorian woman and the main character is female, it could be said that Brontà «Ã¢â‚¬â„¢s intention was to create a feminist novel. Arcadia’s themes are much more complex as there are so many more themes of science, progress, intellect, adultery, nature, the arts and literature. The idea is played on that our planet is gradually going cold and fading to nothing. Thomasina intelligently explores these ideas; she has many intuitive opinions that she has formed about life and the universe. The criticism of art and literature is a less central theme. Despite all of these themes, the central theme is the subject of Thomasina’s wealth and intelligence through feminism and all the other themes spin around feminism because of Thomasina. This said, Lady Croome is a powerful authoritative character and in some ways takes the role of the father; she somewhat has the male role of the novel which reflects the feminist view that women are equally capable of a male role. In spite of all that Thomasina is capable of, her fate is no different to that of any other upper class Victorian girl. To conclude, Jane Eyre is a novel in which the ending is significant but doesn’t wholly focus on feminism, whereas Arcadia has more of an unjust feeling at the end, which is generated from the strong feminist views throughout (and particularly towards the end).

Slogans Used By Indian Brands

Slogans Used By Indian Brands on their role in advertising effectiveness, Slogans with power-packed words conveying what the brand stands for are handy tools, for all companies big and small. One is yet to see a brand which expresses itself without words. Integral to brand building unequivocally are slogans. Slogans and non verbal messages reinforce each other in communication effort. A unique and winning slogan should be a product of aggressive brain churning done by more than one individual over a considerable length of time rather than just a few hours. Slogans framing calls for pooling of talents, clarifying of vision, visualizing of the graph line of products growth and evolving of a communication strategy. The exercise involves efforts of many creative people cutting across all echelons of organizational hierarchy, but primarily with a lead role assumed by top brass. Efforts and seriousness shown in slogan making foretells the future success of the brand, since it covers a wide range of decisions including strategic as well as tactical ones, if at all right decisions are anything to do with brands success. This paper explores whether the use of slogans for Indian brands can play vital role in advertising effectiveness, and tells what message to be conveyed by the use of slogans and by what features the slogans should be made to make them effective . Key words: Advertising Slogans Nomenclature Criteria Effectiveness Slogans used by Indian brands: A brief analytical study on their role in advertising effectiveness CONTENTS: ADVERTISING MESSAGE NOMENCLATURE OF SLOGANS CRITERIA FOR A WINNING SLOGAN DISCUSSION CONCLUSION REFERENCES ADVERTISING The word advertising is derived from the Latin word, advertero which can be broken into ad and verto means towards and I turn respectively. Literally it means to a specific thing. The definitions committee of the American Marketing Association (AMA) defined (1960), advertising as any paid form of non-personal presentation of idea, goods or service by an identified sponsor. Advertising is purposeful communications designed with a view to specific objectives. Advertising attempts to persuade prospective buyers to buy a product/service. Stanton observes that advertising consists of all the activities involved the presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea. The message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Hausen says that advertising includes those activities by which visual or oral messages are addressed to the people for the purpose of informing them and influencing them either to buy merchandise or service or to act or be inclined favorably towards idea, institutions or persona featured. In contrast with publicity and other forms of propaganda, advertising messages are identified with advertiser either by signature or by oral statement. In further contrast to publicity, advertising is a commercial transaction involving payment to publishers or broad casters and others whose media are employed. Shapiro defines advertising as a non-personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. Advertising according to Kotler is any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. Thus in developing an advertising program one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5 ms (Mission, Money, Message, Media and Measurement) of advertising shown in below figure 1: Message Generation Evaluation Selection Execution Social Responsibility Mission Sales goals Advertising Objectives Money (Budget) Factors determining budget are Stages in PLC Mkt share consumer Base Competition Ad frequency Product substitution ability Media Reach, frequency impact Major media types Specific media vehicles Geographical medium allocations Social Responsibility Measurement Communications impact Sales impact Fig. 1 : The five Ms of Advertising MESSAGE Message is a product of creativity. Creativity is the ability to produce original ideas. Creativity influences advertising much before visualization and copy writing. Planning of the ad, takes a great deal of creativity. Message should consist of the following elements shown in the following figure 2. Message Non-verbal Elements Music Color Trade mark / Brand mark Picture Unusual sound etc. Verbal elements Headlines Sub heads Body text Slogans Right proportion of each results in Creative mix Fig 2. Elements of Message-Creative-mix The verbal elements and nonverbal elements in the right proportion (given the product, target market, and other things) results in the creative mix which create more attention value for the advertiser. A brief description the elements of message are presented as follows: Music Music has high attention value and is capable of arousing emotions. Mostly, life-style advertising adopts this format. It is popularly used for personal care products, soft drinks and so on. This format makes audience remember the brands and the company. Recall of ad by consumers even amidst busy life actively, is possible owing to music insertion. Color Colors are often used to attract the attention and also to introduce memory value. Color possesses three qualities or attributes namely (a) the symbolic hallmark of Quality (hue) (b) the degree of lightness or darkness of a color (value) (c) intensity or purity of hue or the strength of a color (chroma). Trademarks / Brand Marks / pictures These also checked with the intention of relating the ad to the company or product and hence more memorability is possible. Unusual sounds These play an important role in the creation of more attention value and memorability for example, Lijjat papad ad carries at the end of the ad unusual sounds being produced by the pet animals. Headlines sub heads Usually headline appears at the top of the body-copy but is not always. In some cases, headlines appear at the bottom or middle space of the ad. Generally, it is set in bolder and larger type and its short and drags the reader to the body text. When body text is lengthy, the message is divided into paragraphs and each is given a subhead to highlight the theme of the paragraph. Body Copy It forms the main part of the ad apart from visual elements, headlines and captions. The size of the body text differs from ad to ad and some ads may contain a shorter body text and for some other, it will be larger. For technical products, generally the body text is lengthier. Slogans A distinctive catchy phrase that serves as a motto for a campaign brand, or company. It is used across a variety of marketing communication messages and over an extended period of time. Slogans are a short phrase used in part to help establish an image, identity or position for a brand or an organization, but mostly used to increase memorability. (Gurnn, Allen, Semenik, Thomson south-western, Vikas publishing house, ND, 2003). In other words, slogan is a set of short, simple, clear catchy and colorful words used to attract and hold the attention of the customer. The slogans should be short, direct, sweet, easily pronounceable, easily remembered, time proof and yet pleasing to ears. It is a concise but an effective way of telling an idea. Slogans also facilitate the conduct of tests of marketing research. The purpose of which is also called a strap line, in an advertisement is to leave the key brand message in the mind of the target (Foster Timothy R V, Ad slogans unlimited). NOMENCLATURE OF SLOGANS Slogan nomenclature varies from place to place. In many parts of the world and also generically, they are called slogans. In the USA, they are tags and taglines. In the UK, they are end lines, endlines or strap lines. In Germany they are called claims where as in France signatures. In the Netherlands, slogans are called payoffs. By and large, slogans are treated as trademarks. CRITERIA FOR A PERFECT SLOGAN Charless L Whittier in his book Creating Advertising says slogan should be a statement of such merit about a product or service that it is worthy of continuous repetition in advertising, is worth while for the public to remember, and is phrased in such a way that the public is likely to remember it. Foster Timothy has proposed the principles of framed dos and donts a perfect slogan as follows: A Slogan should be memorable When a person is able to recall the line without any aid, the slogan is said to be memorable. The more the repetition of the slogan the more is its memorability. It also depends on the brand heritage and the big ideas conveyed successfully through advertisements. Further interest-provocative and contextual illustrations or story, alliteration, specially coined words, puns, antithesis and rhymes are good ways of making slogans memorable. Tongue- friendly phrases and happy brand experiences make the slogan memorable. Brand equity is a function of memorability. Memorability improves the shelf life of a slogan. A few cases of rhyme-filled and memorable slogans are hereunder: Examples Alliteration: Syndicate Bank: Reliable, responsible (CFA, Jan 2003) ICICI Bank: Safer, simpler, smarter (Eenadu, 13-2-2003) Rhymes: Andhra Bank: First in Service Best in banking (CFA Jan 2003) Canara Bank: Serving to grow Growing to serve (FE Feb 2003) Puns : ACC cement : Double action, longer life (DC, 14-02-03) Amway : Better ideas, better life (TOI 16-02-2003) A slogan should aid in the recall of the brand name By reading the slogan, one should be able to remember the brand name of the product/ company. Ideally the brand name should be included in the slogan. The best way for bringing the brand name into spotlight is to frame the slogan with a rhyme in it. For example: Brand name : Maruthi zen: just add zen to your life (BT 02-02-03) Yamaha Enticer two wheeler: Blue blooded yamaha (TOI 4-2-03) National school of banking: At NSB we teach success (TH 10-2-03) Rhyme: ESPN channel: Think better, win bigger (TH 8/2/03) Thomos cook (Tourism) : Best holidays, honest prices (TOI 3/2/03) Vellore institute of Technology: A place to learn, a chance of grow (TH 5/2/03) Amarraja Batteries: lasts long, really long (India Today Jan 20/03) A slogan should contain a key benefit Many advertisers include key benefit in the slogan to convey about the benefit to the consumer in a concise way. For example. Key benefit Product/company Slogan Source Safety for the investment Mutual fund (First India MF) Where safety comes first Brand Equity quiz book Jan 2003 Prosperity Can Bank MF Together for long term prosperity Fortune India Jan 31-03 Better training Amity B-Schools We nurture talent TOI 3/2/03 Quality of life GE country wide consumer financial services (personal loans) We bring good things to life. DC 10/02/03 Mileage TVS Suzuki victor More smiles per hour TOI 11/2/03 New things National Geographic TV channel Before we make programme, we make history National Geographic Channel A slogan should differentiate the brand A slogan should depict a characteristic about the brand that sets it apart from its competitors. For example. SOTC world Famous tours: the smartest way to see the world (TH 3/2/03) HSBC Bank : The worlds local Bank (Readers Digest Jan 03) Western Union : the fattest way to receive money world wide (TH 3/2/03) Kurlon mattresses : Pure sleep nothing else (Readers digest Jan 03) Voltas AC : Acs with IQ (TOI 14/2/03) The Indian express newspaper : Journalism of courage, (Network magazine Jan 03) Sansui TVS : Better than the best (DC 3/2/03) SERVO (lubricants) : World class engine oils (CFA Jan 03) JK Tyres : total control (BT 2/2/03) A slogan should invoke positive feelings about the brand A slogan should invoke positive feelings about the brand by conveying the benefit/comforts or the uses of the product/service in a compact form. For example. Yashoda hospital (Super specialty) We hope you will never need us, TH 8/2/03 Apollo Hospital Touching lives DC 5/2/03 Oyzterbay (Jewellery) Jewellery for the living TOI 10/2/03 Air Sahara Emotionally yours TH 11/02/03 Cathay pacific (Air liner) Now youre really flying Bran Equity Quiz book July 03 State Bank of India With you all the way, Readers digest Jan 03 HDFC (Home loans) With you right through, TOI 3/2/03 JK Papers Creating lasting impressions, BT 2/2/03 South Eastern Railways Striving for excellence , DC 16/02/03 Birla Ready mix concrete for construction concrete on call, TH 13/02/03 Global hospitals Medical Excellence through team work. TH 16-02-03 Salora (TVS) The perfect match, TH 16/2/03 LIC (Jeevan Suraksha) Self reliance for life, TOI 14/02/03 Zurich India Building a worry free world, TOI 6/2/03 A slogan that is reflect the brands personality Personality implies habitual patterns and qualities of behavior of any individual as expressed by physical and mental activities and attitudes, as well as distinctive individual qualities of a person consider collectively. For example: Idea Cellular Idea prepaid card: An idea can change your life DC 6/2/03 Network associates (network security ) :your network our business, Data quest Jan 31-03 LG Electronics : Expand your life DC 4/2/03 ICICI Prudential (Life Insurance) :We cover you, At every step in life TOI 4/2/03 New City Hospitals Secbad :Treating you with care Indian Express 4/2/03 SBI (Life Insurance): with us, youre sure TOI 5/2/03 HDFC Bank (Credit Cards) : we understand your world TH 14/2/03 Khazana furniture: your status, your taste your class, Our solution, TH 15/2/03 Franklin India Blue chip Fund (MF) : Performing consistently for you TH 17/2/03 Financial Express: What people in the chair gave on their table FE 1/2/03 Eureka Forbes (Aqua guard water purifier) : your friend for life, Brand Equity quiz book Jan 03 IFFCO -TOKIO General insurance: the life you deserve BT 2/2/03 Birla sun life insurance : Your dreams our commitment. BT Jan 20/Feb 2 2003 A Slogan should be strategic Some companies convey their business strategy may effectively through the use of slogans, such as BSNL (telecom) : Connecting India, TH, 8/2/03 Vignan Schools : Global standards, India values TOI 8/2/03 Hindalco (Aluminum) : World Class Quality TOI 9/2/03 Siemens (Telecom) : Global network of innovations DC 17/2/03 Patni computers : World wide partnerships World wide solutions ,TOI 5/2/03 Matrix labs : Chemistry together TH 5/2/03 Wipro (Soft) : Applying thought TH 5/2/03 Nokia (Cell phones) : connecting people ET 5/2/03 Malaysia Airlines: Going beyond expectations, BI Jan 20 Feb 2 03 Jagan Institute of mgmt: Developing the corporate leaders of tomorrow , Indian mgmt Jun 03 UTI (MF) : For you better tomorrow, CFA Jan 2003 A slogan should be campaignable When the slogan works across a series of advertising executions, the slogan said to have some shelf life. For different ads with different story boards, if the same tagline used, the tag line said to be campaignable. For example: Pepsi (Soft Drink) Yeh dil mange more Telcos Tata Indica More car per car Reliance infocomm Karlo duniya mutti mein Nokia cell phones Connecting people BSNL (telecom) Connecting India Wipro Soft Applying thought Boost (energy drink) Boost is the secret of our energy Raymond Garments clothes The complete man H BO (TV channel) Simply the best Voltas (ACs) Acs with IQ A slogan should not be usable by a competitor One should not be able to substitute a competitive brand name and use the slogan. Further a little modification in the line which does not lead to any change in the theme conveyed by the companies. For example Nokia (Cell phone): Connecting people ET 5/2/03 BSNL (Telecom): Connecting India ET 5/2/03 SBI (Home loans): with you all the way , Readers Digest,03 TATA AIG (Insurance): with you always, BI,Jan20-Feb 2,03 HDFC (Home loans): with you, right through, Readers Digest Jan 2003 LIC (Insurance): with you all the time , FI,31/1/03 Bank of Baroda: Banking on Relationships, BI Jan 20 Feb 2 03 The Ohanalakshmi bank Ltd : Relationships forever, Fortune India 31/1/03 AIMA: Excellent in mgmt, CFA Jan 2003 ICFAI: In search of excellence, India Mgt Jan 2003 Slogan should be original Originality is king. Originality stands out. Originality improves the chances of impressing the message on target group. But, originality is hard to come by except with creative process. For example: Business Today (Business magazine): For managing tomorrow BT any issue Maruthi (Wagon R): Inspired Engineering Readers Digest Jan 03 Telco (Tata Indica): More car per car TOI 3/2/03 Pepsi (soft drink): Yeh dil mange more TOI 5/2/03 Sansui (TVS): Better than the best DC 3/2/03 Philips (TVS): Lets make things better, TOI 3/2/03 Ing vysya: Adding life to insurance ,Brand Equity quiz book, Jan 2003 MRF (Tyres): Tyres with muscle Eenadu 1-2-03 Slogan should be simple Simple means it should be short and in simple word so that the target market understand and get impressed. Being simple excludes many things. conversely accommodating too many meanings in a simple phase requires high thoughtfulness. But the most common folly is missing out the best in the endeavor to express the best. Simple words can tell simple things but not big ideas. Being too simple is tantamount to mediocrity unless some rhythm, rhyme and magic are built in to it. Let us look at a few practices. DHL Worldwide Express (Cargo): The pulse of business, TOI 28/1/03 Amity B-School: We nurture talent, TOI 3/1/03 Fenna (India ) (Industrial product) : Fit and forget BW 17/2/03 Andhra Bank (Credit Cards):First in service best in banking, CFA Jan 03, Eureka Forbes (Aqua guard water purifier): your friend for life , Brand Equity quiz book Jan 03 LG Electronics (Electronics): Expand your life , DC 4/2/03 Thompson (TVS): Happy technology to you, TOI 3/2/03 Slogan should be neat A neat slogan helps portray the product progressively in the punters perception. For example: PC Quest (computer magazine): Enhance your computing, PC Quest any issue Nestle (Nesthum): Light Nutritious TH 30/1/03 Britania (biscuits): Eat healthy, think better TH 6/2/03 Slogan should be believable Poetic expressions and exaggeration is seen on the endlines, such as: HSBC Bank (Credit Cards): The worlds local bank , Readers Digest Jan 03 Aaj Tak (News Channel) : The nations best news channel BT 2/2/03 Seagrams (Music products) : Above it all BT 2/2/03 Mahindra Mahindra (Scorpio Zeep): Nothing else will do, BI Jan 20 Feb 2m 2003 Sansui (TVS): Better than the best, DC 3/2/03 Servo (Engine Oil): World Class engine oil, CFA Jan 2003 LIC (Komal Jeevan): Zindagi ke saath bhi, Zindagi ke baad bhi, Brand Equity Quiz Book, Jan 03 Firmly anchored on truth, honesty and simplicity, the phrases lend themselves to be believable. Overstatement as well as understatement will stifle believability. Take a look at a few cases. Slogan should help when customer ordering the product or service Slogans distinguish some from the other in the product line or choice set. They facilitate customers communication with the selling, obviating wrong shipments. The cases in point are: BMW : I want to have the ultimate driving machine , AXN Channel Weight watches: Give me taste, Not waist, HBO Channel (Meals) Fed Express: why fool around with anyone else, HBO Channel Slogan should not be in current use by others The more different users of a slogan, the less effective it is. Banker and insurance companies and also telecom companies use more or less same meaning giving or with same words in their slogans. The mission, strategy and message of two brands may be the same. But each of them should occupy a distinct slot in the consumers mind. This is what brand positioning is all about. The slogan in most cases expresses its position. If the positioning is proper, this slogan will not be in current use by any other brand. Take a look at a few cases. AIMA (B-School): Excellent in management Indian mgt Jan 03 ICFAI (B-School): In search of excellence, TH, SBI (Home loans): with you all the way Readers Digest Jan 03 HDFC (Home loans): with you right through TOI 3/2/03 LIC (Insurance): with you all the time Fortune India 31/1/03 TATA AIG (Insurance): with you always BI Jan 20-Feb 2 03 Bank of Baroda: Banking on relationships, CFA Jan 2003 The Dhana Lakshmi Bank ltd: Relationships for ever, CFA Jan 2003. Slogan should not be bland, generic or hackneyed Slogans that are bland, nedolent of mom and aprole-pie, clearly suffer a weakness. Almost any brand could use these lines and lines are dull and monotony. For example. UTI (MF): For you better tomorrow, CFA Jan 2003 Union Bank of India: Good people to bank with, Readers Digest Jan 2003 AIMA B-School: Excellence in mgmt, Indian Mgt Jan -03 GE Country wide Consumer Financial Services: We bring good things to life, DC 10-2-03 West Bengal IDC: Making things happen, Indian mgmt Jan -03 Slogan should not prompt a sarcastic or negative response Malaysia Airlines: Going beyond expectation , BI Jan 20/Feb 2 2003 (Expectations differ from passenger to passenger) Fiat Palio (4 wheeler): Technology to the max, DC 6/2/2003 (Can you define the max limit of the Technology) Ing Vysya life insurance : Adding life to insurance , Brand equity quiz book Jan 2003 (How can it be possible?) Slogan should not be pretentious This is called pomposity test. Promise less and deliver more mind set leads to high customers satisfaction. Promising what is not possible will only result in fast slide of the brand along graph line of satisfaction and loyalty to customers. A slogan should give the true spin of importance for example: IIPM -B School: What we teach today the other adopt tomorrow Community (Digital copier): We are in your corner, BI, Jan 20 /Feb 2003 Birla sun life insurance: Your dreams our commitment, BI Jan 2/Feb 2 2003 AFL private (Cargo): Where movement is a science, FI 31/1/03 Slogan should not be negative Negative Advertising is hard to justify and some times the negative slogan confuse the customer, such as Yashoda Hospitals: We hope you will never need us, TH 8/2/2003 Slogan should not neck of corporate waffle, hence sounding unreal For example DSP Merrill lynch (MF): Bullish on life, TOI 11/2/03 (Onida) MNC Electronics (Black TV): It will change your world DC 3/2/03 KLA Electronics (UPS): Leadership beyond compare, Data Quest 31/1/03 South Eastern Railways: Striving for excellence DC 10/2003 Slogan should not be a so what ? or Ho-hum statement For example Bharat overseas Bank Ltd, A bank owned by 7 banks (so what ?), CFA Jan 2003 Slogan should not make you say oh yeah For example: Apex Academy (IIT /JEE coaching): We take your career as seriously as you do! TOI 10/2/03 (o w yeah!) Videocon (Electronics): Technology for health and pleasure, Brand Equity Quiz Jan 03, (oh yeah!) Patni computers: world wide partnership, world wide solutions,TOI 5/2/03 (oh yeah!) Slogan should not be meaningless and complicated or clumsy For example AFL Private (Cargo): Where movement is a science, FI 31/1/03 Yamaha (Enticer 2 wheeler): Blue blooded Yamaha, TOI 4/2/03 Slogan could be trendy It implies that a slogan should be as short as possible Single word slogans are : Compaq HP: Invent , Data Quest 15/1/03 Apollo Tyres: unstoppable , BI Jan 20/Feb 2 2003 Two or three words slogans and three terse ideas such as: The new Indian express (news paper ): Sarvathra Vijayam Newspaper any day Business Today: For managing tomorrow , BT any issue Maruthi Vagon R: Inspired Engineering, Readers Digest Jan 2003 LG Electronics: Expand yourself, TOI 3/2/03 Syndicate Bank: Reliable, Responsible, CFA Jan 2003 Jaypee institute of mgt : Education, Enlightenment, Empowerment, TH 12/2/2003 Khazana Furniture: your status, your taste Your class, our solutions,TH 15/2/03 DISCUSSION AND CONCLUSION Slogans with power-packed words conveying what the brand stands for are handy tools, for all companies big and small. One is yet to see a brand which expresses itself without words. Integral to brand building unequivocally are slogans. Slogans and non verbal messages reinforce each other in communication effort. A unique and winning slogan should be a product of aggressive brain churning done by more than one individual over a considerable length of time rather than just a few hours. Slogans framing calls for pooling of talents, clarifying of vision, visualizing of the graph line of products growth and evolving of a communication strategy. The exercise involves efforts of many creative people cutting across all echelons of organizational hierarchy, but primarily with a lead role assumed by top brass. Efforts and seriousness shown in slogan making foretells the future success of the brand, since it covers a wide range of decisions including strategic as well as tactical ones, if at all right decisions are anything to do with brands success. Slogan framing if interested to ad-hoc advertising professionals will be ill-fated unless the professionals are thoroughly familiar with the brands and its strategization through their long association with the brand. Focus on slogan making is focus on an area of paramount importance since it touches on strategization and communication. The analysis has boiled down to identification of chief functions of a slogan and critic for effective slogan. The functions of an effective slogan are: Credibility b) Convenience of recall c) Communicational ease d) Creative distinctiveness which is called 4Cs testing framework. 4Cs testing framework can not only help evaluate the effectiveness of a slogan but also create a new winning slogan. The first and foremost function of slogan is establishing as well as maintaining credibility for the brand. Timothy prescribes that it should be believable, should not be pretentious, should not be unreal, capable of invoking positive feelings, tout key benefits, represent personality of the brand and trigger deep strategy oriented thought process. Secondly, the slogan should help recall the brand name and the slogan itself. The prescriptive phrasing is that the slogan should be memorable, simple, and neat and reflect brands strategic orientation. Thirdly, the slogan should be of high creative distinctiveness, which of course is a product of high-rung creative thought process. The prescription for achieving this functionality is that the slogan should be trendy, original, differentiative and personality reflective. It should not be bland, generic, hackneyed and should not generate lackluster responses like so-what, ho-hum, oh-yeah etc. it should not be already in use by others and preferably should hedge itself against authorized or unauthorized use by competitors. It should not be a source of negative responses. Perhaps sarcastic phrasing will invoke negative responses only. Lastly, brand and business depend heavily on communicational ease of the message and slogan which is the subject on hand. The slogan should be campaignable and capable of providing ease of ordering a product by a customer. It should not be sarcastic lest negative responses are brought forth. Fig 3. 4Cs TESTING FRAMEWORK CREDIBILITY CONVENIENCE OF RECALL CREATIVE DISTINCTIVE-NESS COMMUNICATIONAL EASE Believable Not pretentious Not unreal Source of positive feeling speaks of key benefit. Memorable Aids in brand recall Simple Neat -Strategic Trendy Not bland Original Not in use by others Makes the brand standout Non-encroach able to competitors Does not generate lackluster responses Campaignable Ease in Ordering No

Bless Me Ultima :: essays research papers

â€Å"Bless Me Ultima† In the book â€Å"Bless Me Ultima†, by Rudolpho Anaya, there were two families represented, the Marez family and the Lunas family. These two families were very different, but were brought together by the marriage of Gabriel Marez and Maria Lunas. Through the eyes of their son Antonio one may see the comparison of the two. The differentiation of these two families is very clearly noticeable, such as in their personalities, the expression of their religion, and their everyday ways of life. One can easily see the difference in their personality even down to the most basic things. The Marez’s are very free spirited, they do not like to have to worry about things. They can be seen mainly riding their horses around the llano. An example of this is shown in the book where Gabriel Marez speaks of his move to Guadeloupe at the birth of his son, Antonio. In this he says, "The move lowered my father in esteem of his compadres, the other vaqueros who clung tenaciously to their way of life and freedom." On the other hand the Lunas are more down to earth. They are farmers, so they stay in one place to grow their crops, and are very land oriented. They concentrate more on work and less on the free will that can be seen in the Marez family. As far as religion goes the Lunas are far more religious than the Marez family. Religion plays a very important part in the life of the Lunas. They believe highly in God and everything else that is involved in the Roman Catholic religion. Maria Lunas is shown to be praying to the Virgin Mary on many different occasions in the book. The Lunas family has been encouraging Antonio to become a priest throughout his life, to the point that he believes he is obligated too. This is clearly shown in the book where Antonio states, â€Å"My mother was a devout Catholic, and so she saw the salvation of the soul rooted in the Holy Mother Church, and she said the world would be saved if the people turned to the earth.† On the other hand the Marez family is not very religious at all. They don’t believe that God plays a very important part in their lives. One can even see the differences through there everyday lives. The Marez family are very restless people.

The Lost Iago in Shakespeares Othello Essay -- Othello essays

The Lost Iago in Othello  Ã‚        Ã‚  Ã‚   In Shakespeare’s Othello the sinister nature of the ancient casts a pall of uneasiness over the narrative of the play. How can the evil influence of one character be so pervasive? Let us in this essay probe his character and find answers to our questions.    In â€Å"Historical Differences: Misogyny and Othello† Valerie Wayne exposes Iago’s inability to praise women when Desdemona asks him how he would do it:    Iago’s worry that he cannot do what Desdemona asks implies that his dispraise of women was candid and easily produced, while the praise requires labour and inspiration from a source beyond himself. His insufficiency is more surprising because elsewhere in the play Iago appears as a master rhetorician, but as Bloch explains, ‘the misogynistic writer uses rhetoric as a means of renouncing it, and, by extension, woman.’ (163)    First of all, Iago’s very words paint him for what he is. Robert Di Yanni in â€Å"Character Revealed Through Dialogue† states that the evil antagonist reveals his character quite plainly through his speech:    Iago’s language reveals his coarseness; he crudely reduces sexual love to animal copulation. It also shows his ability to make things happen: he has infuriated Brabantio. The remainder of the scene shows the consequences of his speech, its power to inspire action. Iago is thus revealed as both an instigator and a man of crude sensibilities. (123)    And looking within Iago for the cause can yield the answer that the ancient is psychologically sick. In Shakespeare’s Four Giants Blanche Coles comments on the mental illness that appears to afflict the despicable Iago:    When such old time critics as H. N. Hudson, who wrote ne... ...o: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wayne, Valerie. â€Å"Historical Differences: Misogyny and Othello.† The Matter of Difference: Materialist Feminist Criticism of Shakespeare. Ed Valerie Wayne. Ithaca, NY: Cornell University Press, 1991.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.

The Character of Caliban in Shakespeares Tempest Essay -- Essays on Sh

Caliban is one of the primary antagonists in William Shakespeare's play The Tempest. It is impossible to understand the Tempest without first understanding the character of Caliban. Through the exploration of the character of Caliban the reader gains an understanding of his importance within the play and that he is simply not just black and white, there is also a great deal of grey. It is the characters ambiguity that enables him to be human inside although appearing bestial on the outside. Caliban is a great example of a character being much more than one dimensional, almost to the point of being nearly a real person. While there is a great emphasis on the pure and the good, everyone has within them a darker side. Which is that of depravity and evil thoughts. This is what makes us human. It is how we deal with these thoughts and balance them that makes us a person. It is also the way in which this almost, 'alter ego' manifests itself to both to yourself and the rest of mankind, that distinguishes between good and bad people: 'This thing of darkness, I must acknowledge mine' Arguably, The Tempest is a play that focuses upon the character of Prospero and his power to punish verses his power to forgive. Many scholars believe that the play is also nearly an autobiographical work, written towards the end of Shakespeare's literary career. This idea is reinforced throughout the play, especially towards the end and in the epilogue: ?...my ending is despair, Unless I be relieved by prayer.? Epilogue: 15-16 And ?I'll break my staff, Bury it in certain fathoms in the earth, And deeper than did ever plummet sound I'll drown my book? 5:1:54-57 Therefore, our understanding of Caliban's position in th... ...our understanding of Caliban and The Tempest as a play is therefore one of great importance. He puts an angle on Prospero's character that other aspects of forgiveness and that of the wronged Duke simply do not cover. He shows up Prospero's faults and the fact that Prospero is only human, capable of anger, hatred, and punishing those who are guilty in his eyes. Works Cited Bevington, David. The Necessary Shakespeare Third Edition. United States: Pearson Education, Inc., 2009. Print. Cengage, Gale, Michael L. LaBlanc Ed.† The Tempest (Vol. 72) - Introduction." Shakespearean Criticism. Vol. 72, 2006. eNotes.com. 2003. 29 Oct, 2009. Shakespeare, William. The Tempest. The Complete Works of Shakespeare. Ed. David Bevington. 5th ed. New York: Pearson Longman, 2004. 1574-603.

Death Penalty Essay

1.ABSTRACT: This essay was mainly about death penalty. The information of essay was partially taken from the internet, through discussion among tutor and friends as well as general knowledge from outside sources. The objective of carrying out death penalty is to show that justice for extreme crime still exists. Electrocution, hanging, gas chamber, firing squad and lethal injection are the methods of execution in death penalty. In contrast, death penalty is a necessary evil that serves as deterrent to reduce crime rate, assures safety of the society and extreme criminals deserve retribution for their action. In conclusion, death penalty comes with positive and negative effects throughout a lot of aspects. Whether death penalty is inhuman or a necessary evil, it is an arguable issue in the society. 2.INTRODUCTION: Death penalty is the most contentious penal practice in the modern world and it has always been a controversial issue until today. Death penalty can be defined as a process to kill an individual by the state (Amnesty International 2010). Death penalty as a just punishment should be distinguished rationally to fit the crime. For instance, a person who stole magazine from a bookshop does not deserve death penalty as their punishment. However, a serial killer, who commits homicide repetitively for no tolerable reasons, definitely deserves death penalty. As long as criminals such as serial killers still exist, we will spend our life living in fear. In Malaysia, the death penalty is mandatory for some offenses such as discharging a firearm with the intention of causing death and offences against the person of the Yang di-Pertuan Agong and murder (Laws of Malaysia 2006). This issue, death penalty is very important because it is related to one’s lives. Is the death penalty inhumane o r a necessary evil? Some strongly believe that death penalty is against human rights and death penalty costs more than life without parole. However, death penalty serves as a deterrent to help reduce crime rate, assures safety of the society and extreme criminals deserve retribution for their action. 3.BACKGROUND King Hammurabi of Babylon was the first to establish the death penalty codes for 25 different crimes back in the Eighteenth Century B.C. The death penalty was listed in the Fourteenth Century B.C.’s Hittite Code; in the Seventh Century B.C.’s Draconian Code of Athens, which made death the only punishment for all crimes; and in the Fifth Century B.C.’s Roman law of the Twelve Tablets. Crucifixion, drowning, burning alive and impalement are among the ways to perform death penalty (Death Penalty Information Center 2010). The historical background of death penalty is compelling because one’s moral had never been emphasized until today. Nowadays, some countries still carry out death penalty and the objective is to remind and to show their people the consequences of committing extreme crime. In the last decade, a lot of country has abolished the death penalty but more than fifty countries still retain the death penalty practice and law. For example, Malaysia, Indonesia, Singapore, United States and India are among the countries that still practice death penalty until today (Prosecuting Attorney 2010). Key term: 1. Crucifixion – hanging on a cross, a method of capital punishment in ancient times. 2. Impalement – to pierce with a sharp stake or point. 3. Retribution – punishment that is considered to be morally right and fully deserved. 4. Shia – a Muslim who adheres to branch of Islam. 4. COUNTER ARGUMENTS 4.1 FIRST COUNTER ARGUMENT Death penalty is against human rights. If we believe human life is sacred, then the state’s executioner should be barred from carrying out the death penalty. We should respect and try to embrace human dignity. In 1997, the U.N. High Commission for Human rights agreed upon a decision stating that an outlaw of the death penalty contributes to the improvement of human dignity and to the progress of human rights (C. Richard 2011). Countries that understand the death penalty is a human right issue abolished death penalty. For example, the member states of the Council of Europe have added Protocol 6 to the European Convention on Human Rights calling for the outlaw of the death penalty (Protocol to the American Convention on Human Rights 1979). The death penalty certainly goes against our most basic human right which is the right to have a life; this is also applied even to those who commit murder. For example, an execution by lethal injection or electrocut ion will take the lives of convicted felons and that clearly violates the human rights. 4. 2 SECOND COUNTER ARGUMENT On top of that, death penalty costs more than life without parole, which is also known as life imprisonment. We should be aware that death penalty is time consuming and expensive. In 1995, the Bomber of Oklahoma City named Timothy McVeigh’s had been executed and his execution costs more than $13 million. Furthermore, since the death penalty was restored in New York in 1995, it costs approximately $23 million for each person condemned to death (BBC Ethics Guide 2011). Suppose a cheaper option is available when we compare the prices of a similar television, we will definitely buy the cheaper one. This is how we should apply when discussing death penalty and life imprisonment. The capital cases in the United States can cost up to millions of dollars from arresting to executing a criminal with death penalty but cases ending with life imprisonment costs only around $500,000 (Jones Elliot 2009). All of this money could have been used to cure poverty around the globe. Therefore, we s hould save hundreds of lives around the world instead of ending one’s life with that amount of money. 5. TRANSITION The arguments claimed by the opponents stated that death penalty violates human rights and a lot of money will be wasted on death penalty is actually undeniable but the death penalty is not killing the criminals, it is a punishment for their extreme action and justice can never be thought in financial terms. Death penalty affects more factors positively than causing negative effect. Death penalty serves as a deterrent to help reduce crime rate, assures safety of the society by eliminating criminals and some criminals deserve retribution for their action are the main factors that should be addressed seriously. death penalty essay crime rates in states with death penalty vs. without essay on death penalty essays on death penalty the death penalty essay 6. ARGUMENTS 6.1. FIRST ARGUMENT Death penalty is a necessary evil that serves as deterrent to reduce crime rate. Everybody fears death, even animals. If extreme criminals are executed by death penalty, all the potential criminals will definitely think twice before committing extreme crime because their own life is at stake. Majority of studies claimed that the existence of death penalty increases the crime rate but some of the studies did not consider other factors that affects crime rate. For example, the major factors that constantly contributing to an increase of crime rate are residential population, individual family issue, climate and economic condition (Annual Crime Report 1998). Moreover, all the matters regarding deterrence has been studied by a Professor of Jurisprudence named Ernest van den Haag from Fordham University. He stated that even though statistical demonstrations are not conclusive, capital punishment deter more than other punishments because people fear death more than anyt hing else (Arguments for and Against the Death penalty 2000). Death penalty is 100% effective as deterrent to the criminal being executed; that killer would not be able to commit anymore crimes especially homicide (Stephen K 1985). Suppose life imprisonment is the maximum penalty in a state, nothing can stop those prisoners who are facing life imprisonment to commit more crime especially murder again in prison. â€Å"Assault in prisons in all over US, both against fellow inmates and against staff, have more than doubled in the past decades, according to statistics gathered by Criminal Justice Institute in Middletown, Connecticut†(Van Paul 1998). Death penalty is a necessary evil that should be retained because criminal especially serial killers will learn a lesson which is death penalty is the most suitable punishment of justice for their extreme crime. death penalty research paper against death penalty essay thesis statement about death penalty death penalty essays death penalty paper 6.2. SECOND ARGUMENT Furthermore, safety of the society will not be the main concern once those criminals are executed by death penalty. However, criminals especially murderers can plead for insanity or mental retardation. The courts have accepted a general definition of mental retardation as being significantly sub average in general intellectual functioning existing concurrently with deficits in adaptive behaviour and manifested during the developmental period (Garner Corinne 1990). For example, a drug related brain-damaged killer barely knew his own identity when he raped and murdered a woman and her daughter in front of a 3 year old boy. The insane man then pled for insanity which made him spent his 22 years in jail. We would not know the truth behind the crime scene; he might consume the drugs right after killing because anyone would take risk just to continue living. Next, if he were mentally disabled from the beginning he brings danger towards the society. â€Å"The procedures of identifying mental retardation vary from state to state and some of the procedures used to identify mental retardation have come to be questioned. Some of the prisoners identified as having mental retardation have mislabelled† (Petersilia 1997). This is why death penalty is crucial for those who damage themselves mentally or those who are born with mental problems if they committed extreme crime more than once because it is for the safety of the society. Thus, death penalty is not inhumane because it benefits the mentally disable criminal to prevent them from committing sins without them realizing it. 6.3. THIRD ARGUMENT Last but not least, some criminals deserve retribution for their action. Death penalty is not revenge but simply returning the nature of the extreme crime committed as a punishment. Criminals such as murderers are the ones that keep demonstrating inhumanity. Anti-death penalty supporters believe that death penalty is inhumane and barbarous. Well, so is murder. If murderers do not value the life of their victim then there is no reason their life should be valuable. In addition, murderers neglected their rights as a human when they violate the rights of their victim (Jones Elliot 2009). The rights of the victims are more important than the rights of the criminal. Death penalty will bring closure to the criminal and closure to the ordeal for the victim’s family. The greatest example in history would be Saddam Hussein; He is punished by death penalty because he committed extreme crime against humanity when he murdered 148 Shias in Tigris river city of Dujail in 1982. The society was finally satisfied when he was sentenced to death because it brings closure to the ordeal for the 148 victim’s family (BBC News 2006). Thus, criminals such as Saddam deserve death penalty retribution as a proportionate punishment. 7.CONCLUSION: In this essay, I have listed two effects of death penalty; death penalty is against human rights and death penalty costs more than life without parole. I have also discussed three reasons why death penalty is a necessary evil; death penalty serves as a deterrent to help reduce crime rate, assures safety of the society and extreme criminals deserve retribution for their action. The reality is that our country, Malaysia still practices death penalty today because the government knows what’s best for their people. Government of other country should think carefully and take into considerations all the angle of subject of death penalty. Everything has their effects. Therefore, the governments should come up with wise solutions for the entire question that rises regarding death penalty. A rational solution can make a country unite and more stable in various aspects. opponents of the death penalty argue all but which one of the following? juvenile death penalty pros and cons death penalty essay introduction essay against death penalty death penalty introduction essays on the death penalty